Kargo Robotics
Brand & Website
THE CHALLENGE
Kargo Robotics needed to break away from the cold, generic aesthetic of industrial robotics.
The goal? Create a visual identity and website that feels human, versatile, and clear, while still rooted in engineering excellence.
Our brief was to highlight Kargo’s positioning as a trusted partner for robotics integration, not just a tech provider.
Services
Brand Identity
Web Design
Year
2025
THE Approach
We designed a modular brand system with soft visual cues, circular icons, and a vibrant-yet-technical palette.
The website was structured around sectors and solutions, each page templated to scale with clarity and coherence.
Typography, iconography, and component structure were all aligned to reinforce the brand values: clarity, adaptability, trust.
THE Outcome
A fully responsive Webflow site, enriched with motion and user-friendly pathways.
The identity feels fresh, techy yet grounded, perfectly in line with Kargo’s goal to position itself as the next-gen robotics partner.
Client feedback was overwhelmingly positive, and the system is now used across physical & digital supports.
Credits
Brand & Web Design
Walid El Bettioui
Development
Anthony Petremant
Client's testimonial
“Working with Walid on the Kargo project was a true turning point for our brand. He not only understood our complex ecosystem but translated it into a clear, powerful digital experience. His strategic mindset and attention to detail made all the difference.”
Oscar Citarel, Founder @Kargo Robotics
