Muchbetter.ai
Brand & Website
THE CHALLENGE
muchbetter.ai is a B2B startup helping sales teams improve their real-world performance through AI-powered client simulations.
The challenge was to reposition the brand from a “training tool” to a premium performance platform, and design a website that reflects credibility, innovation, and human-centered technology, far from the typical cold “AI aesthetic.”
Services
Brand Identity
Web Design
Year
2025
THE Approach
I led the full brand and web design direction, starting with a deep strategic workshop to define the brand narrative: “Performance terrain over formation.”
From there, I built a new visual identity and website system, combining dynamic gradients, warm photography, and modular layouts to balance tech precision with human energy.
Each page was structured to tell a story: problem → solution → proof → action.
THE Outcome
The redesign gave muchbetter.ai a clear and distinctive voice in a crowded B2B landscape.
The new brand now conveys maturity, trust, and performance, while keeping an accessible, human tone.
The website became a conversion-driven showcase aligned with their business goals, and a scalable design system ready to support future product growth.
Credits
Brand & Web Design
Walid El Bettioui
Development
Synqro Agency
Client's testimonial
“Working with Walid on the rebranding and website redesign of muchbetter.ai was a great experience. He perfectly understood the brief, brought forward fresh and relevant creative ideas, and showed impressive reactivity throughout the process. His work on both the brand direction and UX/UI was exceptionally structured and professional, highly recommended!”
Wendy Moreau, Marketing & Growth Manager @muchbetter.ai
