Seeqle
Brand & Website
THE CHALLENGE
Seeqle, a leader in AI-powered programmatic recruitment, needed more than a visual refresh — it needed alignment. The challenge was to evolve the brand’s identity to reflect its market-leading position while keeping it accessible, credible, and conversion-focused. The existing identity no longer captured the innovation, confidence, and momentum driving the company forward.
Services
Brand Identity
Web Design
Year
2024
THE Approach
I led a full rebranding process, from strategy to execution, to create a visual and digital ecosystem that truly embodied Seeqle’s leadership. This included redesigning the logo, defining a fresh color and type system, and developing a consistent visual language through custom illustrations and UI assets. On the web side, I restructured the UX/UI to enhance clarity, navigation flow, and conversion, ensuring every design decision was driven by brand coherence and user intent.
THE Outcome
The result is a modern, impactful identity that reinforces Seeqle’s authority in the HR tech landscape. The new design system unifies all brand touchpoints, while the revamped website elevates the user experience and engagement metrics. A clear, confident, and scalable brand, now perfectly aligned with its vision and market leadership.
Credits
Brand & Web Design
Walid El Bettioui
Development
Octolio
Client's testimonial
“Working with Walid was smooth and efficient. He quickly understood our expectations and delivered a clear, coherent, and well-reasoned brand identity. The website redesign perfectly met our goals in terms of design consistency and user experience.”
Pierre Boffet, Marketing Manager @Seeqle
